Need More Time to Blog? Here’s Your Answer!
Do you ever feel like no matter how well you plan your day, you never seem to finish all of your scheduled tasks, including all the blogging you wanted to do? I know I do! There is an answer! …it’s...
View ArticlePassion’s the key ingredient in successful blogging
Not getting as much marketing power out of your blog as you’d hoped? The rules for successful blogging are the same whether you’re writing for personal or business reasons. First of all, you have to...
View ArticleBusiness Blog Interview
The other day Mike Sigers of Simplenomics interviewed me for his Hot Seat radio show about the benefits of a blog for businesses. The segment ran about 30 minutes. Enjoy! Hmmm…that didn’t work. I’ll...
View ArticleHow To Name Your Business Blog
One of the questions I often get asked is how to name your business blog or name your business. Many people call their business blog by their own name which is great especially if you are in the area...
View ArticleUsing Your Feed Reader to Generate More Traffic and New Business
Feed readers are tools that keep track of the blogs you have interest in. You may use your feed reader to keep track of competitor’s blogs or blogs that will notify you of trends or important news....
View ArticleFive More Reasons You Need to Start Blogging Today
Back in December of 2007, I decided that I wanted to try something new and fresh with my website. I was also getting tired of the standard websites with their uniform look and I didn’t really feel...
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Brand Yourself on Your Blog, in Your Feed, with a Photo and Sig Line
In my blog post about the importance of your avatar in social media marketing, I included my headshot photo to show folks what I use as my avatar on social media sites: Seeing this in my post gave one...
View ArticleSun CEO on Communication through Blogging
Sun Microsystems CEO Jonathan Schwartz gave a great keynote interview at the Web 2.0 Expo last month. He was interviewed by Tim O’Reilly. The 30 minute-plus interview covered a wide range of...
View ArticleECO-SAFE Business Blogging
Have you ever come across a business blog and have wanted to print out a blog post but find that there is no print icon on the blog page? I always think that we need to make it as easy as possible for...
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How To Share Your Blog Content?
 Have you ever wondered how to make sure that you provide the opportunity for people to share the great articles on your blog to their social networking sites? You might recall I wrote about one tool...
View ArticleLearning From Business Blogging Mistakes
With as many right things you can do with a blog to make it successful, there are nearly as many things you can do wrong. Below are 3 common mistakes companies make with corporate blogs, why they make...
View ArticleWhy Blogger Is No Good For Business Blogging
I was recently running a workshop about Word of Mouse Marketing using social media from blogging to microblogging, podcasting to video casting and it was heartening to see that about 8 per cent of the...
View ArticleBlogging Top Ranked Digital Marketing Tactic for 2009
Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing. With concerns over the recession and its impact on marketing, I recently ran a poll of the...
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Take the Business Blogging and SEO Survey
Blogs serve many purposes for companies and individuals alike. As easy to use content management systems, blog software enables companies that are “content challenged” a mechanism to create content...
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New Survey: Are Blogs Still Important for SEO and Why?
A large number of companies are familiar with the process of starting a blog, but few have experienced the challenges of maintaining and growing a blog for more than a year. Understanding long term...
View ArticleWhere Did All the CEO Bloggers Go?
CEO blogs used to be all the rage within the business blogging community. Remember when we’d hear blog consultants gush about CEOs who dared to blog with transparency and authenticity. I rarely hear...
View Article12 Tips for Marketing New Blogs
Plenty of new B2C and B2B blogs are launched every day and the sheer volume of content makes standing out increasingly difficult. My personal experience as a B2B Marketing pro, is that blogs can be one...
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Content Curation in B2B Marketing
Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of...
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Advertising and Search: the one-two punch
I received a great reminder recently while I was at AdTech in San Francisco. This guy was mobbed everywhere he went! Why? Because he is on TV! I was immediately reminded of the Seinfeld episode where...
View ArticleHow to Restart a Blog When You’ve Been on Hiatus for Three Years
I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting....
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